Categoría: Design

Categories
Branding Design

How agencies can prepare for the future with AI

Image

Every business needs a way to tell its customers about its products and services. Those marketing channels differ from one business to another and can change as the business grows. And just like everything else in business, marketing needs an investment. In the earliest stages of a startup, this investment is usually best spent developing a product customers need.

Imagine that you have just developed two brand new products. Product one has great signs of possible product-market fit based on customer interviews and the validation experiments data. Yet, you have no marketing budget for it. Product two is not validated at all, but you have a big marketing budget for it. Which product would you bet on?

“Design is the method of putting form and content together. Design can be art. Design is so simple, that’s why it is so complicated.”― Paul Rand

Most experienced founders would bet on product one because if product two doesn’t solve a problem, marketing will not save it.

Investments in marketing activities are a growth amplifier, while the real growth driver is product-market fit. If there is no product-market fit, there is simply nothing to amplify. Trying to market a business without product-market fit is like trying to build a house without a foundation.

In fact, investing in marketing too early in your startup’s life cycle is a way to scale prematurely, which according to the Startup Genome project is the biggest startup killer.

Finally, note that marketing is one of those terms that have different meanings for different people. For most people, marketing investment is synonymous with spending for promotional purposes, which is what is focused on in this article. Yet, in theory, the full marketing mix includes product, place, price, and promotion. With this definition, practically all startups make some kind of marketing investment simply because the product is a part of the mix.

Categories
Creative Design

Marketing tips for early-stage startups

Image

Every business needs a way to tell its customers about its products and services. Those marketing channels differ from one business to another and can change as the business grows. And just like everything else in business, marketing needs an investment. In the earliest stages of a startup, this investment is usually best spent developing a product customers need.

Imagine that you have just developed two brand new products. Product one has great signs of possible product-market fit based on customer interviews and the validation experiments data. Yet, you have no marketing budget for it. Product two is not validated at all, but you have a big marketing budget for it. Which product would you bet on?

“Design is the method of putting form and content together. Design can be art. Design is so simple, that’s why it is so complicated.”― Paul Rand

Most experienced founders would bet on product one because if product two doesn’t solve a problem, marketing will not save it.

Investments in marketing activities are a growth amplifier, while the real growth driver is product-market fit. If there is no product-market fit, there is simply nothing to amplify. Trying to market a business without product-market fit is like trying to build a house without a foundation.

In fact, investing in marketing too early in your startup’s life cycle is a way to scale prematurely, which according to the Startup Genome project is the biggest startup killer.

Finally, note that marketing is one of those terms that have different meanings for different people. For most people, marketing investment is synonymous with spending for promotional purposes, which is what is focused on in this article. Yet, in theory, the full marketing mix includes product, place, price, and promotion. With this definition, practically all startups make some kind of marketing investment simply because the product is a part of the mix.

Categories
Branding Creative Design

Give your coworkers space to celebrate the holidays

Image

Every business needs a way to tell its customers about its products and services. Those marketing channels differ from one business to another and can change as the business grows. And just like everything else in business, marketing needs an investment. In the earliest stages of a startup, this investment is usually best spent developing a product customers need.

Imagine that you have just developed two brand new products. Product one has great signs of possible product-market fit based on customer interviews and the validation experiments data. Yet, you have no marketing budget for it. Product two is not validated at all, but you have a big marketing budget for it. Which product would you bet on?

“Design is the method of putting form and content together. Design can be art. Design is so simple, that’s why it is so complicated.”― Paul Rand

Most experienced founders would bet on product one because if product two doesn’t solve a problem, marketing will not save it.

Investments in marketing activities are a growth amplifier, while the real growth driver is product-market fit. If there is no product-market fit, there is simply nothing to amplify. Trying to market a business without product-market fit is like trying to build a house without a foundation.

In fact, investing in marketing too early in your startup’s life cycle is a way to scale prematurely, which according to the Startup Genome project is the biggest startup killer.

Finally, note that marketing is one of those terms that have different meanings for different people. For most people, marketing investment is synonymous with spending for promotional purposes, which is what is focused on in this article. Yet, in theory, the full marketing mix includes product, place, price, and promotion. With this definition, practically all startups make some kind of marketing investment simply because the product is a part of the mix.

Categories
Design

Design an Amazing Blog WP Site

Engineers, medical people, scientific people, have an obsession with solving the problems of reality, once you reach a basic level of wealth in create entire designs with

Engineers, medical people, scientific people, have an obsession with solving the problems of reality, once you reach a basic level of wealth in society, most problems are actually problems of perception.

Wider Galleries

What does Gutenberg change in WordPress

The sole purpose of the Gutenberg editor is to provide an alternative to the current open text editor, not to mention the difficult-to-remember shortcodes, with an agile and visual user interface (UI). So, unlike the current WordPress editor, you don’t have to:

  • Import images, multimedia and approved files from the media library or add HTML shortcodes;
  • Copy and paste links for embeds;
  • Write shortcodes for specialized assets of different plugins;
  • Create featured images to be added at the top of a post or page;

In short, Gutenberg doesn’t change how WordPress functions. It does, however, change the way website owners (or creators) interact with it. Instead of a whole lot of shortcodes and meta boxes, you will be using simple blocks.

There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.

Ann Johnes

The sole purpose of the Gutenberg editor is to provide an alternative to the current open text editor, not to mention the difficult-to-remember shortcodes, with an agile and visual user interface (UI).
So, unlike the current WordPress editor, you don’t have to:

In short, Gutenberg doesn’t change how WordPress functions. It does, however, change the way website owners (or creators) interact with it. Instead of a whole lot of shortcodes and meta boxes, you will be using simple blocks.

Categories
Design

An Ongoing Machine Ethnography

Engineers, medical people, scientific people, have an obsession with solving the problems of reality, once you reach a basic level of wealth in society, most problems are actually problems of perception. You can create entire designs with just type.

Engineers, medical people, scientific people, have an obsession with solving the problems of reality, once you reach a basic level of wealth in society, most problems are actually problems of perception.

Wider Galleries

What does Gutenberg change in WordPress

The sole purpose of the Gutenberg editor is to provide an alternative to the current open text editor, not to mention the difficult-to-remember shortcodes, with an agile and visual user interface (UI). So, unlike the current WordPress editor, you don’t have to:

  • Import images, multimedia and approved files from the media library or add HTML shortcodes;
  • Copy and paste links for embeds;
  • Write shortcodes for specialized assets of different plugins;
  • Create featured images to be added at the top of a post or page;

In short, Gutenberg doesn’t change how WordPress functions. It does, however, change the way website owners (or creators) interact with it. Instead of a whole lot of shortcodes and meta boxes, you will be using simple blocks.

There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.

Ann Johnes

The sole purpose of the Gutenberg editor is to provide an alternative to the current open text editor, not to mention the difficult-to-remember shortcodes, with an agile and visual user interface (UI).
So, unlike the current WordPress editor, you don’t have to:

In short, Gutenberg doesn’t change how WordPress functions. It does, however, change the way website owners (or creators) interact with it. Instead of a whole lot of shortcodes and meta boxes, you will be using simple blocks.

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